Maruti Ritz
Objective:
To build a consumer engagement activity and help drive the customer to the nearest Maruti showrooms to avail Test- Drive.
Solution:
A customized meal called the “JOY Meal” was created and customers were encouraged to participate in the contest ‘Joy in every Test- Drive‘ . Tray mats, Contest form, Counter Top standee, Roll up Standee, Scrollers, and Front Facade were branding elements taken for the activity in McDonalds across Delhi NCR.
Result:
Close to 10,000 entries were generated in a month long activity.
Date
20 November