To build a consumer engagement activity and help drive the customer to the nearest Maruti showrooms to avail Test- Drive.
A customized meal called the “JOY Meal” was created and customers were encouraged to participate in the contest ‘Joy in every Test- Drive‘ . Tray mats, Contest form, Counter Top standee, Roll up Standee, Scrollers, and Front Facade were branding elements taken for the activity in McDonalds across Delhi NCR.
Close to 10,000 entries were generated in a month long activity.
20 November